Analyticsor Web Analytics Tools The analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns. E.g. “I’m using web analytics tools to come up with ideas to redesign my website.” App (Application) A program designed to run on smartphones, tablets and other mobile devices. E.g. “My house needs painting, so I used a local app to find a reputable service near me.” Banner Ad A form of advert found on web pages and mobile applications, usually in image format. E.g. “I’m using banner ads to bring new customers to my website.” Blog A regularly updated website written by an individual, typically in a conversational style, and focused on a specific subject. Browser A computer program used to navigate the Internet on computers, tablets and smartphones. Examples include Chrome, Firefox, Internet Explorer and Safari. E.g. “I’m not sure why my website looks different depending on the